SINGAPORE: As part of ongoing efforts to reward its loyal clientele, Millennium & Copthorne International launches a brand new loyalty programme, the Millennium & Copthorne Loyalty Club (M&C Loyalty Club), which replaces its preceding Frequent Guest Rewards (FGR) programme.
The new M&C Loyalty Club boasts an expanded benefit programme that will include privileges and rewards applicable across all of Millennium & Copthorne hotels globally by 3rd quarter of 2010.
The launch of the M&C Loyalty Club will be in progressive phases and has already kicked off with the Asia and
M&C Loyalty Club membership is divided into three tiers – Classic, Gold and Diamond – depending on the member’s qualifying stays. Each tier is entitled to varying privileges across all the properties under the programme, which include fast-track registration, early check-in and late check-out, broadband benefits, complimentary room upgrades, birthday rates, dining discounts and more.
On top of membership privileges, Loyalty Clubmembers will also earn points for every qualifying stay at any participating Millennium & Copthorne hotel. These points can then be used to redeem rewards and offers exclusively sourced for Clubmembers.